Koinonia Farm
Logo, Branding, and Product Campaign
A rebrand for client Koinonia Farm focused on translating its mission of community, sustainability, and social justice into a visual identity system.
I developed two logo systems. One for community engagement and another for store products for the two different audiences.
The community engagement signage has a handmade-style illustration of a pecan branch within a circular frame, evoking wholeness and care.
The font feels friendly and farm-inspired, with a subtle modern flair.
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Concept Boards
The colors are natural with a modern flair, using greens, blues, and browns inspired by the farm.
Imagery uses close-up shots that bring the viewer onto the farm.
Highlighting pecans through farm style patterns, emphasizes country a community.
Store Emblem and Products
The online and in-person store feature clean, minimal product designs that highlight the illustrated circle pecan or the store logo emblem.
Each item uses the brand’s natural color palette to maintain a sense of warmth and simplicity.
The emblem and products are designed to feel handmade and rooted in tradition, while still appearing clean.
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Administrative Products
For presentations, outreach and administrative materials the illustrated circle pecan is used as a supporting mark while keeping the focus on the name. This ensures brand clarity and recognition.
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