Koinonia Farm
Branding
Packaging Design
Visual Direction
Identity Design
Koinonia Farms is a Georgia-based community farm known for its handmade foods and fair-trade products. I developed a brand identity that reflects its values of connection and sustainability. The project included a new logo, color palette, and packaging system that highlights the brand’s heritage while appealing to a modern audience.
Cultivating A Visual Voice
The color palette combines natural tones with a modern flair, using greens, blues, and browns inspired by the farm. Imagery features close-up shots that immerse the viewer in the landscape, while pecan motifs and farm-style patterns celebrate the warmth of Southern culture and community.
The community engagement signage has a handmade-style illustration of a pecan branch within a circular frame, evoking wholeness and care.
The font feels friendly and farm-inspired, with a subtle modern flair.
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Store Emblem and Products
The online and in-person store feature clean, minimal product designs that highlight the illustrated circle pecan or the store logo emblem.
Each item uses the brand’s natural color palette to maintain a sense of warmth and simplicity.
The emblem and products are designed to feel handmade and rooted in tradition, while still appearing clean.
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Administrative Products
For presentations, outreach and administrative materials the illustrated circle pecan is used as a supporting mark while keeping the focus on the name. This ensures brand clarity and recognition.
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