I am a passionate about crafting cohesive and elevated brand identities. With a background in New Media Digital Design and a focus on art direction and branding, I bring a multidisciplinary approach to visual storytelling.
I’ve had the opportunity to develop brand identities, logos, and creative campaigns for brands and organizations, including Bloomberg Philanthropies, Jonesworks, and Tuff City Records. Whether designing album covers, refining a brand’s visual identity, or crafting motion-driven designs, my work blends strategy with creativity to create meaningful and impactful visuals.
Social Media: Strategy of Social Technologies: Examined popular social media technologies and developed a social media strategy for a small business, which incorporated platform-specific best practices, a content calendar, branded graphics, social media templates, and mini-campaign.
Speculative Design: Explored the relationship between people and objects in physical and digital design. Conceptualized a speculative app that used AI to identify and sort waste for recycling. Designed user flows and interactive prototypes using Figma. Created a promotional video and incorporated elements of AR.
Web Design: Created Websites from Scratch by Utilizing the principles of graphic and UX design along with HTML, CSS, and JavaScript to create a customized board game website. Incorporated UX principles for seamless navigation, ensured accessibility, and mobile responsiveness.
Creative Coding: Coded an interactive motion graphics piece that reacted to song beats and sound frequencies. Used JavaScript to analyze sound data and generate visuals that dynamically changed with the music. Applied programming concepts, including coding, music, and design.
