Budderfly
Digital Design
Social Content
Video Editing
Creative Strategy
At Budderfly, an energy-efficiency company, I created social media and branded content. I designed digital assets, edited short-form videos, and developed branded materials such as monitor slides, Zoom backgrounds, LinkedIn profile banners, and posters. My work helped maintain a cohesive and engaging visual identity across the company’s digital platforms.
Growing Social Media Presence
Drawing inspiration from leading clean-tech brands and Budderfly’s friendly yet professional tone, I created idea boards exploring new color directions and creative concepts.
I introduced recurring themes to build a more consistent brand identity, and wrote copy and storytelling for posts.
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Clipping and Animating Reels
Each reel was edited to find new ways to make longer content more engaging for social media while highlighting Budderfly’s mission.
I explored a range of video styles, from b-roll, to animation to voice-driven storytelling, to understand which formats captured the most engagement and were most effective.
Budderfly Backgrounds
