Budderfly

Social Media Content

Creating original content across Instagram, LinkedIn, and YouTube Shorts

I created social content from concept to completion, writing copy, developing ideas, and designing assets within brand guidelines. I managed projects through each stage.

Drawing inspiration from clean tech brands and Budderfly’s friendly yet professional tone, I helped shape the company’s growing Instagram presence.

I introduced recurring themes like Case Study and Energy Insights to establish a consistent brand identity.

© Caroline Matossian